Five hotel’s selection blocks in HoReCa up competition:

  1. PR

  2. Atmosphere

  3. Reception and accommodation services

  4. Room capacity

  5. Extra services

Criterion are formed and then evaluated by professional experts, restaurant owners, creators of specialized educational institutions and specialists in HoReCa. In the horeca up competition all nominations have the same methodology

80 maximum points for one block, 20 points for every sub-block, 5 maximum points for station.

The criterion check list is created my HoReCa up experts.

Екатерина Земцова, Руслан Чернобаев. hor

 PR Criterion


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1.    Positions in a search systems
2.    Relevance of information
3.    Design. Fonts. Texts. An introduction to concepts of a place
4.    Manufacturability of the information: reservation, convenient navigation

Кто снимает утром ролик для эфира на #Ро


Social media and Internet platforms

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1.     Feedbacks. Reviews. Replies to letters

2.     Website content

3.     Subscribers. Quality of interaction

4.     Relevance of information

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1.     Advertisement. Quality and quantity. Design

2.     PR activity. Periodicity of announcements

3.     Quality of press releases, photography, events

4.     Reaction to the critical professional articles

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1.    Charity events. Social responsibility
2.    Special seasonal events
3.    Collaborations- joint events as a partner
4.    The quality of events ( event management ) and information content effect

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Atmosphere Criterion

Design. Architecture. Comfort.

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1.     Location. Compliance  between architectural solution and general building rules in this location

2.     The design of the facade. Signboard.  View from the street. Famous designers involvement. Relevance and consonance with modern trends

3.     Compliance between architectural solution and general concept of the hotel/restaurant. Compliance between the concept and architecture inside and outside

4.      Comfort for people with special needs. Security service work

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1.     Correspondence between design of the placements and their functional purpose

2.     Correspondence between furniture, decorative elements in the interior and general architectural solution

3.     Neatness. Cleanliness. Freshness

4.     Usage of natural and environmentally friendly materials

Astoria hotel UP.jpg



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1.     Sound level

2.     Quality

3.     Designer’s solution about the music equipment

4.     Compliance between playlist and concept

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1.     Aesthetic harmony between design and decoration. Stylistic solutions. Cleanliness and tidiness

2.     Lighting in general and functional areas lighting

3.     Floral decorations, smell ( aroma)

4.     Functional safety (highlighting the stairs, doors opening direction, transparency, elevator)


Reception and accommodation services Criterion

Entrance and reception

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1.     Entrance. Comfort door opening, security ( transparent doors, stairs). Doorman’s uniform, friendliness, greeting

2.     Location of reception from the entrance. Design, decoration of the reception desk. Size of the reception desk

3.     The number of administrators per day ( depends on the number of rooms)

4.     Employees: their appearance ( uniform, hairstyle, neatness)

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Reception and accommodation services

Competencies of the staff

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1.     Knowledge of languages

2.     Full awareness about hotel services and facilities

3.     Phone call answer. Custom request. Accountability to a guest

4.     Knowledge of the hotel’s surroundings, knowledge of the city. Knowledge how to use a card


Reception and accommodation services


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1.     Guest registration: new guest w/o booking, registration time.

2.     Guest with booking, registration time

3.     If there is need for fill out additional forms for check-in (-2)

4.     Focus on one guest or, if necessary, communication with several guests, eye contact


Reception and accommodation services


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1.      Availability and use of standard phrases of greeting and farewell.

2.      Knowledge of the rules of guest etiquette.

3.      Work with additional requests. Hospitality.

4.      Conflict situations. Goodwill.

MEININGER Hotel St. Petersburg Nikolsky.

Room capacity Criterion


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1.     Entrance, corridors, rooms: conformity with star number, concept, network brand

2.     Room size and zoning

3.     Aroma, temperature, lighting

4.     Design, color scheme, decoration

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Room capacity


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1.     Electronics: TV (size, brand, quality), telephone (landline, portable), sockets by the bed, chargers.

2.     Tea set, water - for free. Minibar - extra payment.

3.     Cosmetics for the bathroom. Terry products.

4.     Mattresses. Pillows Textile. Furniture. (Quality, style, freshness, cleanliness)

Dom Boutique Hotel Horeca UP.jpg

Room capacity


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1.     Maid’s form, appearance and friendliness

2.     Trolley complete set. Is the room door open while maid is cleaning. Reaction to guests who have the wrong room

3.     Consistency, time and quality of cleaning

4.     Usage of household chemicals, detergents andequipment

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Room capacity

Safety and comfort

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1.      Printed informational products for guests about the services and facilities of the hotel.

2.      Printed guest information about hotel surroundings and attractions.

3.      Safe locks, chains, internal latches on the doors. Protection on the windows. Safe.

4.      Automatic fire warning and extinguishing system. Cameras in corridors and public places. Security (invisible).

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Extra services Criterion


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1.     BREAKFAST. Assortment, completeness, station for preparing fresh dishes, additional menu, fruits, freshly squeezed juices. Opening hours. Travel box.

2.     A la carte. Conceptual restaurant with the appropriate menu and wine list. Room service (menu, trolley, claws, staff).

3.     Lobby bar. Range of alcoholic and non-alcoholic drinks, the possibility of hot meals. Opening hours.

4.     Banquets Number, size and design of halls. The possibility of field service. Guest reviews.

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Extra services


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1.     The number, design and size of the halls.

2.     Services ( included in the rental price),  additional features for video and audio equipment.

3.     Business centers with a computer access to the Internet, a printer, a scanner and other services.

4.     Early breakfast for business travelers departing on an early flight.

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Extra services


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1.      Fitness center: size, fitness equipment, security. The ventilation of the room and its cleanliness.

2.      Pool (size, design, cleanliness, safety).

3.      Jacuzzi, showers, changing rooms, individual lockers.

4.      Additional terry products (slippers, bathrobes, towels). SPA - procedures, list, cost, staff. Reviews

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Extra services

For guests with special wishes

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1.      Convenient hotel navigation with intuitive pointers.

2.      Services for children. Furniture, chairs, menus, beds, toys - interactive entertainment, children's rooms, babysitting, gifts. (The quality of all products for children).

3.      Facilities for guests with disabilities. Ramp. Elevator, wide room doors. Bathroom and plumbing (tailored)

4.      Meeting guests with pets. Smoking areas.